Royal Auction Group started off as Land Realty, Inc. in 1970, founded by Frank E. Land, a Fort Myers native. Over time the company transitioned to Land Auction Service, opening up new opportunities to service Southwest Florida with a life time's worth of experience. 

Frank was very passionate about his Faith and his family. Frank and Nancy Land were married for over 

60 years and have two daughters. Nancy has always been a part of Frank's business ventures and managed the books. Nancy is still a part of the day-to-day operations in the office and during auction days. 



In 2014 the company shifted ownership to Brandon Roy, Frank's Grandson after his passing. Since 2014 we have shifted our focus and grown the company from 2 employees, to 20 employees in 2020. We continue to still operate as a family owned business. 


Brandon has always had a passion for auctions and heavy equipment since a young age. Brandon's experience serving in the United States Marine Corps and working in the Auction/Heavy Equipment Industry has been crucial to the company's success. 



Royal Auction Group has worked hard over the past six years to acquired 25 government contracts. Why would government contracts matter? Government contracts mean we have a steady flow of assets for the general public. These assets are well maintained, and sell ABSOLUTE. What does absolute mean? Click here for Auction Terms Glossary


RAG receives items from government & city contracts, local businesses, and the general public to sell. 

Anyone can buy items from our auction. We are open to the general public. We accept all forms of payment, excluding all cryptocurrency.


Because we have a lot of inventory and as our company grows, it takes two days to sell every lot.

Auction Day One: Dirt Moving Equipment, Lifting Equipment, Aerial Equipment, Support Equipment, Commercial and Vocational Trucks, Light to Heavy Duty Trailers, Buses and Transit Vehicles.

Auction Day Two: Passenger Vehicles, SUV's and Pickups, Light Service Trucks, Landscape Equipment, Recreational Vehicles, Marine Vessels & Boats, Commercial Kitchen Equipment, Industrial Equipment & Supplies, Unused Attachments & More.


Brandon Roy


George Frazier

VP of Operations

Nate Bloomfield

Business Development Manager

Ben Newton

Assistant Site Manager

Julia Hancock

Digital Marketing Specialist

Kristin McCluggage

Office Supervisor AR/AP

Rich Pascarelli

Title Clerk

Amber Sisk

Customer Service Representative

Tatiana Colaiacomo

Customer Service Representative

Lloyd Sawyer

Transportation Manager

Rick Southers

CDL Driver

Brandon Wichern

CDL Driver

Mike Walker

Yard Staff

Michael (Ty) Radford

Yard Staff

Jack, Trigger, & Caliber

Royal Mascots

Royal Auction Group

16999 James Whitehead Rd. Fort Myers, FL 33912
2738 Gall Blvd, Zephyrhills, FL 33541

- Auction License # AB2084 - AU2604

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© 2018 Royal Auction Group

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